Equipment
Back in 1975, women’s fashion was on a roll, driven by a flourishing
yet cautious ready-to-wear industry. Smocks, blouses and tunics were all
the rage…a flurry of silhouettes that Christian Restoin would set out
to revolutionize. Possessing a distinct taste level and discerning eye
for style, Restoin introduced men’s shirts into women’s wardrobes with
the launch of his brand Equipment - transformi...ng a men’s classic into
an item of women’s clothing with glam appeal. Straightforward yet
innovative, Equipment, characterized by its refined tailoring and
timeless appeal, quickly became a recognized name amongst the fashion
elite. Drawing his inspiration from American films of the 50s, from
stars such as Katherine Hepburn and Lauren Bacall .
Today, Serge Azria, a visionary and well
known name in the industry, has re-launched the illustrious brand as
CEO and Creative Director.
The new collection recalls the
classic, minimalistic undertones of the Equipment brand, fusing
unparalleled French sophistication with an air of effortlessly chic,
laid-back, California style. Timeless and innovative, the collection
features modern, androgynous silhouettes, discreet sexiness, luxe
fabrics, unexpected details and feminine riffs on men’s shirting. The
range of prints, fabrics and silhouettes negotiate the many facets of
the Equipment woman: she is strong, chic, elegant, adventurous, sexy and
is above all, classic. 
Equipment Inspired and manifesting a modern
perspective, the collection is infused with a freshness that propels the
tried and true classic into the future of fashion. Launched for Spring
2010, this contemporary approach taken on the signature pieces pays
homage to the legacy of the brand while maintaining the perfect balance
of cool, understated elegance.source
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