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Valentine's Day New Arrivals By The Working Woman
The Premier Clothing Brand for Working Women in Pakistan.The Pakistani working woman leads multiple lives and is constantly
switching roles. She has set the bar high for herself. She strives daily
to be a caring daughter, loving sister, pioneering professional,
dedicated mother, committed wife, ideal daughter in law, and a sincere
friend. She can be so many things only because she is strong willed.
She will neither shirk her responsibility as a home-engineer (the
proper term for house-wife) nor will she compromise on her desire to
pursue her passion. How does she do it all? How does she manage? Her
secret is simple. Her secret is balance.The Working Woman understands that time
is a luxury of which she has precious little. She cannot afford to waste
it fighting with unreliable darzees or rummaging through bazaars for
clothes that could pass as work attire. She needs a trusted name that
understands her needs, puts her comfort first, and makes her life
simple. The Working Woman is practical. She requires smart
casuals that are fashionable yet functional; designs that not only fit
into the culture, but reflect its richness; structures that do not
attract unwanted attention yet enhance her persona. She needs elegance
that is subtle.source
